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Statements include instant whitening, enamel safety and no sensitivity.
December 11, 2025
By: Melissa Meisel
Following a challenge brought by Oral Essentials, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by Smile&Shine Essentials, Inc. for its InoPro Whitening Strips, including statements regarding instant whitening, enamel safety and no sensitivity.Oral Essentials and Smile&Shine compete in the marketing and sales of teeth whitening strips. Oral Essentials challenged express and implied claims made on Smile&Shine’s website and on Amazon regard...
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